Distribute your AAA games direct to the consumer. Cut out retailer margins, hardware royalty margins and distribution costs by distributing your game directly to consumers from your own site. Gamers can play the game in the browser, within your site, allowing you to cross-sell other games and communicate directly with your customers.

Sell your game anywhere on the internet! Similar to video clips on YouTube, games built using Turbulenz can be posted anywhere on the internet. So, as well as your own site, they could exist on facebook, amazon, within blogs, etc. A single unified payment system exists within the game at any location.

500m+ global install base. By far the largest install base of any gaming platform in the world, the browser is the future of distributing and playing video games. With Turbulenz technology anyone, anywhere, with broadband or a 3G internet connection, can pay and play AAA games. This compares to 66m combined owners of PS3 and Xbox360 consoles.

Eliminate Piracy and Second hand game sales. The Turbulenz platform uses the same security leveraged by online banks and your email providers every day. Access to online content is secured by the same mechanism and because content is integrated with your player sign-in, piracy is eliminated. Second hand game sales will only happen if you implement that option within your monetization strategy.

Exploit new monetization models already used effectively in Flash games. Try freemium, episodic, micro-transactions payment models to drive trial and user growth.

Update games in real-time. The game data exists on the server and is accessed when gamers load a level. This means you can update and iterate your game annually, monthly, weekly or even daily. Iterate based on real-time feedback from gamers.

Reach a new type of gamer. Distribute your game on social network sites, accessing huge global audiences. Basic Flash games have already shown the potential of tapping into this “casual” gaming audience - people who are unlikely to buy a console, but still enjoy playing games.